Vision Setting

Define what you’re building and why it matters

Once you’ve reconnected with who you are, it’s time to decide where you’re going.
The Vision Setting course turns your clarity into a concrete direction — transforming scattered ideas into a grounded business vision that actually fits your life.

This is where purpose meets practicality. Whether you have ten ideas swirling in your head or just a vague sense that you’re meant for more, this course helps you create a focused path forward — one that excites you and makes sense strategically.

What You’ll Do:

  • Shape your near-term business statement. Define what you want to create right now — a clear, actionable description of your first offer, your target audience, and how you’ll serve them.

  • Craft your long-term vision. Step back and imagine what your business could become in 3–5 years. What impact do you want to make? What lifestyle do you want it to support?

  • Pinpoint your ideal customer. Identify exactly who you want to help, what they’re struggling with, and why your experience uniquely positions you to serve them.

  • Articulate your ‘why’. Write your personal mission statement — the emotional and strategic anchor that keeps you steady through challenges.

What You’ll Leave With:

  • A Vision Roadmap that bridges where you are today to where you want to go.

  • A Customer Clarity Profile that brings your ideal audience into sharp focus.

  • A living document that evolves as your business grows — one you’ll revisit every year to refine, pivot, and realign.

How You’ll Learn:
Through structured worksheets, guided video sessions, and thought-provoking prompts, you’ll translate insight into direction. You’ll see how to filter out “shiny ideas” that distract you, and instead focus on building something that feels purposeful and sustainable.

This module is both introspective and strategic — you’ll connect the dots between your story and the real-world business opportunity it represents.

Vision Setting helps you stop wandering and start building — with intention, focus, and confidence.

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Retaking this course from the beginning will reset all of your tracked progress.
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Meet your instructors

Meet your instructors ✳

Woman with curly hair in a yellow dress holding a green paper with a wireframe sketch, standing in front of color-coded wireframe boards on a blue wall.
A young man with short dark hair and fair skin standing indoors. He is wearing a beige blazer over an orange shirt, with one hand in his pocket, smiling gently. Behind him is a colorful abstract background with a red semicircle and yellow and beige shapes.

KATE

MACK

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

What you’ll learn

Three people, two women and one man, sit at a round white table during a meeting or discussion in an office or cafe. The man, on the left, is writing in a notebook. The woman on the right is holding a pencil and has an open notebook in front of her. The woman in the middle, standing, is overseeing the meeting with a laptop open in front of her. On the table, there's a plate with pastries, a glass of orange juice, a coffee mug, a blue mug, and some small miscellaneous items.
  • Describe your lesson with a short summary.

Three young women working together on a laptop at a small round table in a modern interior space, with one standing and two seated, including a potted plant on the floor.
  • Describe your lesson with a short summary.

Two people working at white round tables with laptops, notebooks, coffee, and snacks in a modern office.
  • Describe your lesson with a short summary.

Course FAQ

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.