Setup 101

Build your foundation the right way from day one

Every big dream needs a solid structure beneath it.
Setup 101 is where your vision turns into a real, functioning business — one built on clarity, intention, and smart systems from the start.

Instead of drowning in scattered advice and conflicting YouTube tutorials, you’ll follow a simple, guided process to handle all the essential setup tasks with confidence. No jargon. No fluff. Just straightforward steps that help you go from idea to legitimate business — faster and cleaner than you thought possible.

What You’ll Do:

  • Form your business structure. Learn the pros and cons of LLCs, sole proprietorships, and S-corps — and get a checklist to help you make the right call for your goals.

  • Register your business name and secure your domain. Step-by-step support for getting your business recognized legally and online.

  • Set up your business banking and payment systems. Know exactly how to separate your finances, accept payments, and stay organized from day one.

  • Create your foundational tools. From email setup to document storage, we’ll help you establish the simple systems that make running your business smoother.

  • Follow the Business Startup Tracker. Your master checklist for everything from licenses and EIN setup to accounting tools and brand assets.

What You’ll Leave With:

  • A fully formed business structure and the peace of mind that it’s done right.

  • A completed Business Startup Tracker — your all-in-one roadmap for future reference.

  • The confidence that you’re operating legally, efficiently, and like a true CEO from the start.

How You’ll Learn:
Setup 101 combines step-by-step video guidance, templates, and editable checklists you can use right away. You’ll have access to a shared support community where you can ask questions, share wins, and avoid rookie mistakes others have already learned the hard way.

This isn’t about perfection — it’s about progress.
By the end of Setup 101, you’ll have a business that’s not just an idea on paper — it’s official, organized, and ready to grow.

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Retaking this course from the beginning will reset all of your tracked progress.
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Meet your instructors

Meet your instructors ✳

A woman with curly hair in a cream dress holding a paper with a wireframe design, standing in front of a wall with additional wireframe papers pinned on it.
A young man with short dark hair and light skin, wearing a beige blazer over a mustard yellow shirt, standing in front of a beige wall with red and yellow abstract shapes.

KATE

MACK

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

What you’ll learn

Three people sitting around a white table, engaged in a discussion. There is a woman with curly hair standing behind a laptop, a man taking notes, and a woman with long brown hair in a ponytail looking at her notebook. On the table, there are a plate of snacks, a glass of orange juice, a mug, and a notebook.
  • Describe your lesson with a short summary.

Three young women with dark hair, one with curly hair, gathered around a laptop on a small round table. One woman is sitting, and two are standing behind her. They appear to be discussing something on the laptop. There is a black mug on the table, and a tall potted plant is on the left side of the image. The background features a modern, color-blocked wall in dark blue and beige.
  • Describe your lesson with a short summary.

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Course FAQ

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.