Learn how to market like the pros — and make it your own

You might think marketing is all about posting on social media or designing a logo, but real marketing starts with strategy — not tactics.
Marketing Strategy teaches you how to think like a brand strategist at a Fortune 500 company while staying true to your personal mission and voice.

This course pulls back the curtain on how major companies like PepsiCo, Sara Lee, and Kimberly-Clark build products and brands that succeed — and translates those proven frameworks into something simple, practical, and human for small-business founders.

Because when you understand the “why” behind great marketing, the “how” becomes easy.

What You’ll Do:

• Master the fundamentals. Learn the timeless frameworks used by top marketing teams — from positioning and segmentation to value propositions and consumer insights.

• Identify your ideal customer. Go beyond demographics to understand the psychology, pain points, and desires that truly drive purchase decisions.

• Define your positioning. Craft a clear statement that explains who you serve, what you offer, and why you’re different — without overthinking it.

• Develop your messaging pillars. Learn how to create consistent, compelling content that speaks directly to your audience’s needs and aspirations.

• Build your marketing strategy map. Connect your offer, audience, and channels into a cohesive plan that guides all future marketing decisions.

What You’ll Leave With:

• A Strategic Marketing Blueprint built from proven frameworks.

• A deep understanding of how to communicate your brand story in a way that resonates and converts.

• A sense of confidence knowing you’re not guessing — you’re following a strategy that works.

How You’ll Learn:
You’ll get video lessons that blend corporate marketing insights with real-world examples from small businesses and personal brands. Interactive worksheets will help you apply each framework directly to your own business, ensuring you walk away with a plan that’s uniquely yours.

This isn’t about trying to sound like a big brand — it’s about learning how big brands think, and then using those same principles to build something authentic, impactful, and profitable.

Marketing Strategy helps you stop throwing spaghetti at the wall — and start building a brand that sticks.