Marketing Execution
Turn your strategy into a launch that works
Strategy means nothing without execution.
The Marketing Execution course shows you exactly how to bring your business to life — step by step — using the same structured launch process that major brands rely on.
This is where planning meets doing. You’ll learn how to take your strategy and translate it into a real marketing plan, complete with content, campaigns, and systems that generate momentum and sales.
You don’t need a marketing team — you just need a method.
What You’ll Do:
Build your launch plan. Learn how to structure a launch calendar, from pre-launch teasing to post-launch follow-up, so you always know what to do next.
Develop your content system. Map out your storytelling pillars, create content themes, and learn how to repurpose one great idea across multiple platforms.
Design your sales funnel. Understand how awareness, interest, and action flow together — and how to guide your audience through each stage naturally.
Plan your campaign. Choose the right mix of channels (email, social, partnerships, events, etc.) for your goals and capacity — no burnout required.
Measure and improve. Learn the metrics that matter most so you can assess what’s working and where to adjust, fast.
What You’ll Leave With:
A Complete Launch Plan tailored to your business — including timeline, key messages, and success metrics.
A Content Creation Framework that simplifies your ongoing marketing efforts.
The confidence to launch knowing you’re using a proven, repeatable process.
How You’ll Learn:
Through guided lessons and fillable templates, you’ll watch your marketing strategy turn into a tangible, executable plan. You’ll also see real case studies showing how other entrepreneurs built visibility and traction without huge budgets or teams.
We’ll pull directly from the same frameworks used by global brands — but adapt them for modern founders who want to stay human, authentic, and sustainable.
Because your launch doesn’t need to look perfect — it just needs to be intentional.
Marketing Execution gives you the structure and momentum to move from “someday” to “it’s live.”
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Chapter 1
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Chapter 2
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Chapter 3
Meet your instructors
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Meet your instructors ✳
KATE
MACK
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
What you’ll learn
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Describe your lesson with a short summary.
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Describe your lesson with a short summary.
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Describe your lesson with a short summary.
Course FAQ
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.