Measure what matters and make smarter decisions

You can’t grow what you don’t measure.
That’s why Analytics exists — to help you make data your ally instead of your enemy.

In this course, you’ll learn how to track the numbers that actually move your business forward — not the vanity metrics that create noise and confusion. You’ll see how to use analytics to make confident, informed decisions, whether you’re improving your next launch, adjusting your offer, or scaling your systems.

No spreadsheets degree required. Just simple, strategic tracking that helps you see what’s working — and what isn’t — so you can pivot with power, not panic.

What You’ll Do:

• Identify your key metrics. Learn which numbers matter most for your stage of business — from engagement and conversion to retention and revenue growth.

• Set up your analytics foundation. Use easy-to-follow templates and dashboards to track your marketing, sales, and customer journey in one place.

• Measure what success looks like. Define clear benchmarks and progress indicators so you know when to celebrate (and when to adjust).

• Analyze your results. Learn how to interpret patterns in your data to uncover what’s working, what’s missing, and where to focus next.

• Create your decision playbook. Use your data to guide your next moves — no more guessing or reacting based on emotion.

What You’ll Leave With:

• A Business Health Dashboard customized for your goals and stage.

• Confidence in using your numbers to make decisions, not just report them.

• A clear view of where to invest your time, energy, and resources for maximum return.

How You’ll Learn:
We’ll break down complex concepts into clear, real-world examples. You’ll see how other C-School members use analytics to test ideas, refine offers, and simplify their operations. You’ll also learn how to use free or low-cost tools to keep things lightweight and sustainable — no advanced systems or paid software required.

Because when you understand your numbers, you stop reacting — and start leading.

Analytics helps you move from “I hope it’s working” to “I know exactly what’s working.”